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Clean Layout Design for Macy’s Multi-Event Poster: In-Store Promotions Across Floors

Client: Macy’s
Project Type: Multi-Event Print Poster
Role: Lead Layout & Print Designer
Tools Used: Adobe Illustrator, Adobe InDesign, FedEx Print Workflow

Project
Breakdown

  • Designed a single, cohesive poster layout featuring seven Macy’s in-store events.

  • Maintained Macy’s branding while promoting events across different floors and departments.

  • Prioritized visual clarity by organizing event blocks with clear date, location, and category sections.

  • Delivered print-ready files with correct trim, bleed, and safety zones to ensure clean framing in-store.

Challenges

  • Balancing seven events on a single layout without crowding the design.

  • Maintaining Macy’s brand identity through logos, button shapes, and color blocks.

  • Ensuring layout stayed clean and legible after trimming and mounting in store frames.

  • Making each event feel distinct yet visually cohesive within the poster’s limited space.

Tools

  • Adobe Illustrator

  • Adobe InDesign

  • Adobe Acrobat

  • FedEx Print Standards (bleed, trim, safe zones)

Skills

  • Layout Design

  • Multi-Event Poster Formatting

  • Print Production Design

  • Branding Consistency

  • Typography Hierarchy

  • Grid System Layout

  • Pre-Press Setup

Solution

I structured the poster using a strict grid layout, allowing each event its own space while keeping the overall design clean and easy to follow. Dates and floor levels were given visual priority to help shoppers quickly identify what applied to them. I retained Macy’s brand identity with consistent typography, color-coded buttons, and logo placement. All elements were placed within the trim-safe zone to ensure perfect display alignment when framed.


Final Results

The final poster was installed in high-traffic areas within Macy’s stores, promoting multiple events across various departments. Shoppers could easily identify event details at a glance. The design aligned with Macy’s brand style and production specs, resulting in a polished, professional promotional tool that supported both customer engagement and store visibility.

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